A new craze has swept across America and Canada and Japan are the hit animated look, Bakugan Battle Brawlers. Now the show is set to take a dip in Britain in late 2008 but reached dizzying heights on this side of the Atlantic?

All the responses indicate yes. After all Bakugan actually a proven concept. This is a game in which balls are thrown small and large creatures magically appear on them. If this sounds familiar? Thisto do. A similar show, known as Pokemon is a worldwide phenomenon amongst children only a few years ago and now Bakugan to pursue the idea of going to the next level.

Runs along the TV series is a toy or game that carries the name Bakugan. Children can collect the cards and Bakugan balls and fight against each other. The cards have a magnetic stripe and bullets can be opened only if it is spread over the papers. A brilliant idea to tape the gameIt shows very well and has proved immensely popular in the United States.

Just to see that Sega is a part of the team Bakugan know that this is a brand that means business results. There are four big names in the world of television and toys to ensure that Bakugan is nothing less than a global success, and so far the plan seems to work.

The target demographic is for Bakugan toys and TV series were children 6-11, and this is proofaccurate so far in the marketing process.

The latest development is that Bakugan will be screened in the UK, but only (so far at least) on Cartoon Network, which is a terrestrial channel. The question is, can Bakugan rule if it is a home on mainstream UK TV is not?

One thing is certain, if the Bakugan does not take off in Britain, and we all know what the must-have toys will be in July So just remember, you heard it here!